WHAT IS PRODUCT CLASSIFICATIONS
PRODUCT CLASSIFICATIONS Marketers have traditionally classified products on the basis of characteristics: durability, tangibility, and use (consumer or industrial). Each product type has an appropriate marketing-mix strategy. DURABILITY AND TANGIBILITY : Products can be classified into three groups, according to durability and tangibility: 1. Non durable goods: Non-durable goods are tangible goods normally consumed in one or a few uses, like beer and soap. Because these goods are consumed quickly and purchased frequently, the appropriate strategy is to make them available in many locations charge only a small markup, and advertise heavily to induce trial and build preference 2. Durable goods: Durable goods are tangible goods that...