CUSTOMER RELATION SHIP MANAGEMENT UNIT ..II JNTU KAKINADA
CUSTOMER RELATION SHIP MANAGEMENT UNIT ..II WHAT IS CRM INTEGRATION? CRM integration is building your website and CRM to function together seamlessly. Instead of using your CRM to just be a system that retains customer information based on manual entries, integrating your website/marketing automation software brings in valuable customer information directly into your CRM. For example, let’s say a prospect downloads your recent whitepaper from your website. This “prospect” is graded with a solid “B” (based on the grading structure you’ve put in place in your marketing automation software). If your marketing automation software is integrated with your CRM, a new record will be created and assigned to a sales person for follow-up. In addition, your sales person will be able to pinpoint when that lead last visited your site, what they looked at, and what other information they requested. CRM integration is building your website and CRM to funct...