NARAYANA ENGG COLLEGE ,NELLORE

CRM 5 UNIT OPERATIONAL CUSTOMER RELATIONSHIP MANAGEMENT (CRM ) CRM , an acronym for Customer Relationship Management is a broad term that covers concepts used by companies to manage their relationships with customers, which may include attracting the customer, analyzing the customer, and satisfying the customer.  CRM  is not simply advanced technology; it is a comprehensive approach to customer relationship management. Straight Marketing offers different types of CRM packages that accommodate customer relationship management and can include anything from setting up policies and processes, to customer service, employee training, marketing and systems/information management. To fill a company’s requirements, Straight Marketing considers a company’s needs before determining the best  CRM  tools.                   WHAT EXACTLY IS OPERATIONA...

UNIT..IV ANALYTICAL - CRM - TERM DEFINITION Analytical  CRM  (Customer Relationship Management) denotes the systematic electronic analysis of collated customer data. Customer data is defined as contact data, customer properties and information derived from both online and offline behavior. Market research data is collected and analyzed just as customer behavior is analyzed with respect to the shops they enter and the purchases they make. Contrary to operative CRM, analytical CRM focuses on the exact analysis and enrichment of all data. This means that data is not just collected, but runs through various processes to glean valuable information. ANALYTICAL CRM Analytical CRM supports organizational back-office operations and analysis. It deals with all the operations and processes that do not directly deal with customers. Hence, there is a key difference between operational CRM and Analytical CRM. Unlike from operational CRM, where automation of marketing, sales-for...