NARAYANA ENGG COLLEGE ,NELLORE

  Managerial economics (14E00202)              Unti-1 1)       Define ME? Explain nature & scope of ME? 2)       What is mean by ME? Explain scope and relation with other Areas? 3)       Define firm? What are the objectives of firm? 4)       Explain theories of firms?     Unit2   5)       Define demand analysis? Explain types and determinants of demand? 6)       What is meant by demand? Explain types and exception of demand? 7)       Define elasticity of demand? Explain types of price elasticity of demand? 8)       Define supply? Explain what are the determinants of supply 9)        What is meant by demand forecasting? Explain what are the techniques of demand      ...

A variable cost is a cost that ?   A. varies per unit at every level of activity    B. occurs at various times during the year C. varies in total in proportion to changes in the level of activity       D. may not be incurred, depending on management's discretion ANSWER A Demand is determined by? A.Price of the product B.Relative prices of other goods C.Tastes and habits D.All of the above ANSWER D Managerial economics generally refers to the integration of economic theory with business? A.Ethics B.Management C.Practice D.All of the above ANSWER C Given the price, if the cost of production increases because of higher price of raw materials, the supply? A.Decreases B.Increases C.Remains same D.Any of the above ANSWER A The cost recorded in the books of accounts are considered as? A.Total cost B.Marginal cost C.Average cost D.Explicit cost ANSWER D A Joint Stock Company is managed by the Board of Directors ...

         PRODUCT CLASSIFICATIONS                       Marketers have traditionally classified products on the basis of characteristics: durability, tangibility, and use (consumer or industrial). Each product type has an appropriate marketing-mix strategy. DURABILITY AND TANGIBILITY :  Products can be classified into three groups, according to durability and tangibility: 1.  Non durable  goods:  Non-durable  goods   are tangible goods normally consumed in one or a few uses, like beer and soap. Because these goods are consumed quickly and purchased frequently, the appropriate strategy is to make them available in many locations charge only a small markup, and adver­tise heavily to induce trial and build preference 2.  Durable goods:  Durable goods  are tangible goods that...