CONTEMPORARY MANAGEMENT
UNIT- V
CONTEMPORARY MANAGEMENT
End-user computing
In computing, End
User Computing (EUC) refer to systems in which non-programmers can create
working applications EUC is a group of approaches to computing that aim at
better integrating end users into the
computing environment. These approaches attempt to realize the potential for
high-end computing to perform in a trustworthy manner in problem solving of the
highest order.
The EUC Ranges section describes
two types of approaches that are at different ends of a spectrum. A simple
example of these two extremes can use the SQL context.
The first approach would
have canned queries and reports that for the most part would be invoked with
buttons and/or simple commands. In this approach, a computing group would keep
these canned routines up to date through the normal development/maintenance
methods.
For the second approach,
SQL administration would allow for end-user involvement at several levels
including administration itself. Users would also define queries though the
supporting mechanism may be constrained in order to reduce the likelihood of
run-away conditions that would have negative influence on other users. We see
this already in some business intelligence methods which build SQL, including
new databases, on the fly. Rules might help dampen effects that can occur with
the open-ended environment. The process would expect, and accommodate, the
possibility of long run times, inconclusive results and such. These types of
unknowns are undesirable 'before the fact'; the need to do 'after the fact'
evaluation of results is a prime factor of many higher-order computational
situations but cannot (will not) be tolerated by an end user in the normal
production mode.
Analysis
The concepts related to the end user cover a wide range (novice user to intellectual Borg—see Slogan 2), hence End User Computing can have a range of forms and values. Most early computer systems were tightly controlled by an IT department; 'users' were just that. However, at any point in the evolution of computer systems through time, there was serious work in several domains that required user development. In the sense of serious domain computing and given the intertwining of computation into all advanced disciplines, any tool (inclusive of any type of capability related to a domain/discipline) that is provided by a computer becomes part of the discipline (methodology, etc.).
Slogans
·
Computing
concerns and good End User Computing can be antithetically related.
·
Good
End User Computing practices might help temper things such as the AI Winter.
·
The
computational needs to wed with the phenomenal (are 'borgs' inevitable?).
·
There
is always more than meets the eye Material requirements planning
MATERIAL REQUIREMENTS PLANNING (MRP)
It is a production planning and inventory control system used to manage manufacturing processes. Most MRP systems are software-based, while it is possible to conduct MRP by hand as well.
An MRP system is intended to simultaneously meet three objectives:
·
Ensure
materials are available for production and products are available for delivery
to customers.
·
Maintain
the lowest possible level of inventory.
·
Plan
manufacturing activities, delivery schedules and purchasing activities.
·
|
The scope of MRP in manufacturing
The basic function of MRP system includes inventory control, bill of material processing and elementary scheduling. MRP helps organizations to maintain low inventory levels. It is used to plan manufacturing, purchasing and delivering activities.
"Manufacturing organizations, whatever their products, face the same daily practical problem - that customers want products to be available in a shorter time than it takes to make them. This means that some level of planning is required."
Companies need to control the types and quantities of materials they purchase, plan which products are to be produced and in what quantities and ensure that they are able to meet current and future customer demand, all at the lowest possible cost. Making a bad decision in any of these areas will make the company lose money. A few examples are given below:
·
If
a company purchases insufficient quantities of an item used in manufacturing
(or the wrong item) it may be unable to meet contract obligations to supply
products on time.
·
If
a company purchases excessive quantities of an item, money is wasted - the
excess quantity ties up cash while it remains as stock and may never even be
used at all.
·
Beginning
production of an order at the wrong time can cause customer deadlines to be
missed.
MRP is a tool to deal with these problems. It provides answers for several questions:
·
What items are required?
·
How many are required?
·
When are they required?
·
MRP
can be applied both to items that are purchased from outside suppliers and to
sub-assemblies,
Outputs
There are two outputs and a variety of messages/reports:
·
Output
1 is the "Recommended Production Schedule" which lays out a detailed
schedule of the required minimum start and completion dates, with quantities,
for each step of the Routing and Bill Of Material required to satisfy the
demand from the Master Production Schedule (MPS).
·
Output
2 is the "Recommended Purchasing Schedule". This lays out both the
dates that the purchased items should be received into the facility AND the
dates that the Purchase orders, or Blanket Order Release should occur to match
the production schedules.
Problems with MRP systems
The major problem with MRP systems is the integrity of the data. If there are any errors in the inventory data, the bill of materials (commonly referred to as 'BOM') data, or the master production schedule, then the outputted data will also be incorrect (colloquially, "GIGO": Garbage In, Garbage Out).
Another major problem with MRP systems is the requirement that the user specify how long it will take a factory to make a product from its component parts (assuming they are all available)..
A manufacturer may have factories in different cities or even countries. It is no good for an MRP system to say that we do not need to order some material because we have plenty thousands of miles away.
This means that other systems in the enterprise need to work properly both before implementing an MRP system, and into the future. For example systems like variety reduction and engineering which makes sure that product comes out right first time (without defects) must be in place.
Production may be in progress for some part, whose design gets changed, with customer orders in the system for both the old design, and the new one, concurrently.
The other major drawback of MRP is that takes no account of capacity in its calculations.
JUST IN TIME
Just-in-time (JIT) is
an inventory strategy that strives to improve a business's return on investment
by reducing in-process inventory and associated carrying costs. Just In Time
production method is also called the Toyota Production System. To meet JIT
objectives, the process relies on signals or Kanban Kanban?) between different points in the
process, which tell production when to make the next part.
Quick notice
that stock depletion requires personnel to order new stock is critical to the
inventory reduction at the center of JIT. This saves warehouse space and costs.
However, the complete mechanism for making this work is often misunderstood.
For instance,
its effective application cannot be independent of other key components of a
lean manufacturing system or it can "...end up with the opposite of the
desired result." In recent years manufacturers have continued to try to
hone forecasting methods (such as applying a trailing 13 week average as a
better predictor for JIT planning, however some research demonstrates that
basing JIT on the presumption of stability is inherently flawed.
Benefits
Main benefits of JIT include:
·
Reduced setup
time. Cutting setup
time allows the company to reduce or eliminate inventory for
"changeover" time. The tool used here is SMED (single-minute exchange
of dies).
·
The flow of
goods from warehouse to shelves improves. Small or individual piece lot
sizes reduce lot delay inventories, which simplifies inventory flow and its
management.
·
Employees with
multiple skills are used more efficiently. Having
employees trained to work on different parts of the process allows companies to
move workers where they are needed.
·
Production
scheduling and work hour consistency synchronized with demand. If there is no
demand for a product at the time, it is not made. This saves the company money,
either by not having to pay workers overtime or by having them focus on other
work or participate in training.
·
Increased
emphasis on supplier relationships. A company
without inventory does not want a supply system problem that creates a part
shortage. This makes supplier relationships extremely important.
·
Supplies come in
at regular intervals throughout the production day. Supply is
synchronized with production demand and the optimal amount of inventory is on
hand at any time. When parts move directly from the truck to the point of
assembly, the need for storage facilities is reduced.
Within a JIT system
Just-in-time operation leaves suppliers and downstream consumers open to supply shocks and large supply or demand changes. For internal reasons, Ohno saw this as a feature rather than a bug. He used an analogy of lowering the water level in a river to expose the rocks to explain how removing inventory showed where production flow was interrupted. Once barriers were exposed, they could be removed. Since one of the main barriers was rework, lowering inventory forced each shop to improve its own quality or cause a holdup downstream. A key tool to manage this weakness is production levelling to remove these variations. Just-in-time is a means to improving performance of the system, not an end.
Six Sigma is a business
management strategy originally developed by Motorola, USA in 1986. As of 2010, it is widely
used in many sectors of industry, although its use is not without controversy.
Six Sigma seeks
to improve the quality of process outputs by identifying and removing the
causes of defects (errors) and minimizing variability in manufacturing and business processes. It uses a set
of quality management methods, including statistical methods, and creates a
special infrastructure of people within the organization ("Black
Belts", "Green Belts", etc.) who are experts in these methods.
Each Six Sigma project carried out within an organization follows a defined
sequence of steps and has quantified financial targets (cost reduction or
profit increase).
The term Six Sigma
originated from terminology associated with manufacturing, specifically terms
associated with statistical modeling of manufacturing processes. The maturity
of a manufacturing process can be described by a sigma rating indicating
its yield, or the percentage of defect-free products it creates. A six sigma process is one in which 99.99966% of
the products manufactured are statistically expected to be free of defects (3.4
defects per million).
Motorola set a goal of
"six sigma" for all of its manufacturing operations, and this goal
became a byword for the management and engineering practices used to achieve
it.
Six Sigma is a quality management initiative that takes a very data-driven, methodological approach to eliminating defects with the aim to reach six standard deviations from the desired target of quality. Six standard deviations means 3.4 defects per million. A defect is defined as any unit that does not meet the specified level of satisfaction for the customer. Like TQM and other quality initiatives, Six Sigma includes tools used to drive down defects, improve quality and profits, and thus, morale and profitability.
SUPPLY CHAIN MANAGEMENT
Supply chain management encompasses all activities associated with the
flow and transformation of goods from the raw material stage to the end user.
Definition:- Supply chain management is the process of planning
implementing and controlling the operations of the supply chain as efficiently
as possible.
Supply chain management
is defined as the design, planning, execution, control, and monitoring of
supply chain activities with the objectives of creating net value, building a
competitive infrastructure, leveraging worldwide legists, synchronizing supply
with demand and measuring performance globally
Objectives of supply chain management:-
- To maximize the overall value generated
- To achieve maximum supply chain profitability
- To reduce supply chain costs to the minimum
possible level
- To improve product quality, performance,
efficiency, customer relationships, profitability.
- To increase customer satisfaction so loyalty
and revenue
- To get the right product to the right place at
the least cost
Components of Supply Chain Management
®
Supplier Management:- The main function of supplier management is to maintain optimum number of
suppliers and make them partners in the business.
®
Inventory Management:- Inventory management maintains minimum required inventory levels for the
raw materials and to shorten the order bill cycle.
®
Distribution Management:- It keeps records of documents required for transportation/shipping Ex:
purchase order, bills of lending etc
®
Channel Management:- It is
responsible for communication among the trading partners. Channel management
informs to the trading partners about changing operational conditions.
®
Payment Management:- It keep
track of payments and receivables among suppliers, distributors and company.
®
Financial Management:- It manages overall resources of finance for the organ, also money in
foreign exchange accounts.
®
Sales force Management:- It keeps co-ordination among production department, marketing department,
customer service and payment management by providing necessary information.
®
Logistics:-
Logistics is closely related to supply management. Logistics is time related
positioning of resources or the strategic management of the total supply chain.
®
Inbound logistics:- The
management of resources entering an organ from its suppliers and other partners
is called in bound logistics.
®
Out bound logistics:- The management of resources supplied from an organ to its customers and
intermediaries such as retailers and distributors is outbound logistics.
Role / Activities / Functions of Supply Chain Management:-
Supply chain activities can be grouped
in to strategic, tactical and operational levels
Strategic level:-
·
Strategic network optimization,
including the number, location and size of ware housing distribution centers,
and facilities.
·
Strategic partnerships with suppliers,
distributors and customers creating communication channels for critical
information and operational improvements.
·
Product life cycle management, so that
new and existing products can be optimally integrated in to the supply chain
and capacity management activities.
·
Information technology chain operations
·
Where - to – make and make-bye-
decisions
·
It is for long term and needs resources
commitment
Tactical Levels:
·
Sourcing contracts and other purchasing decisions
·
Milestone payments
·
Focus on customer demand
·
Inventory decisions, including quantity,
location, and quality of inventory.
·
Focus on customer demand
·
Transportation strategy, including
frequency, routes and contracting.
Operational Level:-
·
In bound operations, including
transportation from suppliers and receiving inventory
·
Outbound operations, including all
fulfillment activities, warehousing and transportation to customers
·
Production operations, including the
consumption of materials and flow of finished goods.
·
Daily production and distribution
planning, including all nodes in the supply
·
Production scheduling for each
manufacturing facility in the supply chain
Importance of
supply chain management
®
The goal of Supply chain management are
to reduce uncertainty and risk in the supply chain
®
Many companies have to improve their
internal and external operations with its customers and suppliers in the supply
chain to gain farther improvements in their operations
®
The supply chain reduces the material
travelling time, cost and better deliveries.
Supply chain
management Problems
® Distribution
network configuration:- Number, location and network mission
of suppliers, production facilities, distribution centers, ware house and
customers.
® Distribution
Strategy:- Questions of operating control Ex;
direct shipment, cross docking, push/pull strategy.
® Information:- Integration of systems and processes through the supply chain to share
valuable information, including demand signals, forecasts, inventory and
transportation, etc
® Inventory
Management:- Quantity and location of inventory including raw-materials,
work-in-process and finished goods.
® Cash – flow:- Arranging the payment terms and the methodologies for exchanging funds
across entities within the supply chain.
THE CAPABILITY
MATURITY MODEL:
(CMM) is a service mark registered with the U.S. Patent and Trademark Office by Carnegie Mellon University (CMU) and refers to a development model that was created after study of data collected from organizations that contracted with the U.S. Department of Defense, who funded the research. This became the foundation from which CMU created the Software Engineering Institute (SEI). Like any model, it is an abstraction of an existing system.
When it is applied to an existing organization's software development processes, it allows an effective approach toward improving them. Eventually it became clear that the model could be applied to other processes. This gave rise to a more general concept that is applied to business processes and to developing people
Structure
The Capability Maturity Model involves the following aspects:
·
Maturity Levels: a 5-level
process maturity continuum - where the uppermost (5th) level is a notional
ideal state where processes would be systematically managed by a combination of
process optimization and continuous process improvement.
·
Key Process
Areas:
a Key Process Area (KPA) identifies a cluster of related activities that, when
performed together, achieve a set of goals considered important.
·
Goals: the goals of a
key process area summarize the states that must exist for that key process area
to have been implemented in an effective and lasting way. The extent to which
the goals have been accomplished is an indicator of how much capability the
organization has established at that maturity level. The goals signify the
scope, boundaries, and intent of each key process area.
·
Common Features: common features
include practices that implement and institutionalize a key process area. There
are five types of common features: commitment to Perform, Ability to Perform,
Activities Performed, Measurement and Analysis, and Verifying Implementation.
·
Key Practices: The key
practices describe the elements of infrastructure and practice that contribute
most effectively to the implementation and institutionalization of the KPAs.
Levels
There are five levels defined along the continuum of the CMM and, according to the SEI: "Predictability, effectiveness, and control of an organization's software processes are believed to improve as the organization moves up these five levels. While not rigorous, the empirical evidence to date supports this belief."
Within each of these maturity levels are Key Process Areas (KPAs) which characterise that level, and for each KPA there are five definitions identified:
1.
Goals
2.
Commitment
3.
Ability
4.
Measurement
5.
ENTERPRISE RESOURCE PLANNING (ERP)
It integrates
internal and external management information across an
entire
organization, embracing finance/accounting, manufacturing, sales and service,
etc. ERP systems automate this activity with an integrated software application.
Its purpose is to facilitate the flow of information between all business
functions inside the boundaries of the organization and manage the connections
to outside stakeholders.
ERP systems can
run on a variety of hardware and network configurations, typically employing a
database to store data.
ERP systems
typically include the following characteristics:
·
An
integrated system that operates in (next to) real time, without relying on
periodic updates.[
·
A
common database, that supports all applications.
·
A
consistent look and feel throughout each module.
·
Installation
of the system without elaborate application/data integration by the Information
Technology (IT) departmen
Functional areas
Finance/Accounting :General ledger,
payables, cash management, fixed assets, receivables, budgeting, consolidation
Human
resources: Payroll,
training, benefits, recruiting, diversity management
Manufacturing:
Engineering,
bill of materials, work orders, scheduling, capacity, workflow management,
quality control, cost management, manufacturing process, manufacturing
projects, manufacturing flow, and activity based costing, Product lifecycle
management
Supply
chain management: Order to cash, inventory, order entry, purchasing,
product configuration, supply chain planning, supplier scheduling, inspection
of goods, claim processing, and commissions
Project
management
: Costing,
billing, time and expense, performance units, activity management
Customer
relationship management: Sales and marketing, commissions, service,
customer contact, call center support
Data
services: Various
"self–service" interfaces for customers, suppliers and/or employees
Access
control: Management
of user privileges for various processes
Advantages
The fundamental advantage of ERP is that integrating the myriad processes by which businesses operate saves time and expense. Decisions can be quicker and with fewer errors. Data becomes visible across the organization. Tasks that benefit from this integration include:
·
Sales
forecasting, which allows inventory optimization
·
Order
tracking, from acceptance through fulfillment
·
Revenue
tracking, from invoice through cash receipt
·
Matching
purchase orders (what was ordered), inventory receipts (what arrived), and
costing (what the vendor invoiced)
Disadvantages
·
Customization
is problematic.
·
Re–engineering
business processes to fit the ERP system may damage competitiveness and/or
divert focus from other critical activities
·
ERP
can cost more than less integrated and/or less comprehensive solutions.
·
High
switching costs increase vendor negotiating power vis a vis support,
maintenance and upgrade expenses.
·
Overcoming
resistance to sharing sensitive information between departments can divert
management attention.
·
Integration
of truly independent businesses can create unnecessary dependencies.
·
Extensive
training requirements take resources from daily operations
|
BUSINESS PROCESS OUTSOURCING (BPO)
Business process
outsourcing
(BPO) is a subset of outsourcing that involves the contracting of the
operations and responsibilities of specific business functions (or processes)
to a third-party service provider. Originally, this was associated with
manufacturing firms, such as Coca Cola that outsourced large segments of its
supply chain. In the contemporary context, it is primarily used to refer to the
outsourcing of services.
BPO is typically
categorized into back office outsourcing - which includes internal business
functions such as human resources or finance and accounting, and front
office outsourcing - which includes customer-related services such
as contact center services.
BPO that is
contracted outside a company's country is called offshore outsourcing. BPO that
is contracted to a company's neighboring (or nearby) country is called near
shore outsourcing.
Given the
proximity of BPO to the information technology industry, it is also categorized
as an information technology enabled service or ITES. Knowledge
process outsourcing (KPO) and legal process outsourcing (LPO) are some of the
sub-segments of business process outsourcing industry.
Benefits and limitations
An advantage of BPO is the way in which it helps to increase a company’s flexibility. However, several sources[have different ways in which they perceive organizational flexibility. Therefore business process outsourcing enhances the flexibility of an organization in different ways.
Most services provided by BPO vendors are offered on a
fee-for-service basis[This can help a company becoming more flexible
by transforming fixed into variable costs. A variable cost structure helps a
company responding to changes in required capacity and does not require a
company to invest in assets, thereby making the company more flexible.
Outsourcing may provide a firm with increased flexibility in its resource
management and may reduce response times to major environmental changes.
Threats
Risk is the major drawback with Business Process Outsourcing. Outsourcing of an Information System, for example, can cause security risks both from a communication and from a privacy perspective. For example, security of North American or European company data is more difficult to maintain when accessed or controlled in the Sub-Continent. From a knowledge perspective, a changing attitude in employees, underestimation of running costs and the major risk of losing independence, outsourcing leads to a different relationship between an organization and its contractor.
BUSINESS PROCESS REENGINEERING
Business Process Reengineering is the analysis and design of workflows and processes within an organization. A business process is a set of logically related tasks performed to achieve a defined business outcome. Re-engineering is the basis for many recent developments in management.
The cross-functional team, for example, has become popular because of the desire to re-engineer separate functional tasks into complete cross-functional processes. Also, many recent management information systems developments aim to integrate a wide number of business functions. Enterprise resource planning, supply chain management, knowledge management systems, groupware and collaborative systems, Human Resource Management Systems and customer relationship management.
Business Process Reengineering is also known as Business Process Redesign, Business
Transformation, or Business Process Change Management.
Overview
Business process reengineering (BPR) began as a private sector technique to help organizations fundamentally rethink how they do their work in order to dramatically improve customer service, cut operational costs, and become world-class competitors. A key stimulus for reengineering has been the continuing development and deployment of sophisticated information systems and networks. Leading organizations are becoming bolder in using this technology to support innovative business processes, rather than refining current ways of doing work
Reengineering
guidance and relationship of Mission and Work Processes to Information
Technology.
Business Process Reengineering (BPR) is basically the fundamental rethinking and radical re-design, made to organizations existing resources. It is more than just business improvising.
It is an approach for redesigning the way work is done to better support the organization's mission and reduce costs.
Reengineering starts with a high-level assessment of the organization's mission, strategic goals, and customer needs. Basic questions are asked, such as
"Does our mission need to be redefined?
Are our strategic goals aligned with our mission?
Who are our customers?"
An organization may find that it is operating on questionable assumptions, particularly in terms of the wants and needs of its customers. Only after the organization rethinks what it should be doing, does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals, reengineering focuses on the organization's business processes—the steps and procedures that govern how resources are used to create products and services that meet the needs of particular customers or markets. As a structured ordering of work steps across time and place, a business process can be decomposed into specific activities, measured, modeled, and improved. It can also be completely redesigned or eliminated altogether. Reengineering identifies, analyzes, and redesigns an organization's core business processes with the aim of achieving dramatic improvements in critical performance measures, such as cost, quality, service, and speed.
Reengineering recognizes that an organization's business processes are usually fragmented into sub processes and tasks that are carried out by several specialized functional areas within the organization. Often, no one is responsible for the overall performance of the entire process. Reengineering maintains that optimizing the performance of subprocesses can result in some benefits, but cannot yield dramatic improvements if the process itself is fundamentally inefficient and outmoded. For that reason, reengineering focuses on redesigning the process as a whole in order to achieve the greatest possible benefits to the organization and their customers. This drive for realizing dramatic improvements by fundamentally rethinking how the organization's work should be done distinguishes reengineering from process improvement efforts that focus on functional or incremental improvement
BENCHMARKING
Benchmarking is the process
of comparing one's business processes and performance metrics to industry bests
and/or best practices from other industries. Dimensions typically measured are
quality, time and cost. Improvements from learning mean doing things better,
faster, and cheaper.
Benchmarking
involves management identifying the best firms in their industry, or any other
industry where similar processes exist, and comparing the results and processes
of those studied (the "targets") to one's own results and processes
to learn how well the targets perform and, more importantly, how they do it.
The term
benchmarking was first used by cobblers to measure people's feet for shoes.
They would place someone's foot on a "bench" and mark it out to make
the pattern for the shoes. Benchmarking is most used to measure performance
using a specific indicator (cost per unit of measure, productivity per unit of
measure, cycle time of x per unit of measure or defects per unit of measure)
resulting in a metric of performance that is then compared to others.
Also referred to
as "best practice benchmarking" or "process benchmarking",
it is a process used in management and particularly strategic management, in
which organizations evaluate various aspects of their processes in relation to
best practice companies' processes, usually within a peer group defined for the
purposes of comparison.
Benefits and use
In 2008, a comprehensive survey on benchmarking was commissioned by The Global Benchmarking Network, a network of benchmarking centers representing 22 countries. Over 450 organizations responded from over 40 countries. The results showed that:
1.
Mission
and Vision Statements and Customer (Client) Surveys are the most used (by 77%
of organizations of 20 improvement tools, followed by SWOT analysis (72%), and
Informal Benchmarking (68%). Performance Benchmarking was used by (49%) and
Best Practice Benchmarking by (39%).
- The
tools that are likely to increase in popularity the most over the next
three years are Performance Benchmarking, Informal Benchmarking, SWOT, and
Best Practice Benchmarking. Over 60% of organizations that are not
currently using these tools indicated they are likely to use them in the
next three years.
Procedure
There is no single benchmarking process that has been universally adopted. The wide appeal and acceptance of benchmarking has led to various benchmarking methodologies emerging. The seminal book on benchmarking is Boxwell's Benchmarking for Competitive Advantage published by McGraw-Hill in 1994. It has withstood the test of time and is still a relevant read. The first book on benchmarking, written and published by Kaiser Associates, is a practical guide and offers a 7-step approach. Robert Camp (who wrote one of the earliest books on benchmarking in 1989) developed a 12-stage approach to benchmarking.
The 12 stage methodology consisted of 1. Select subject ahead 2. Define the process 3. Identify potential partners 4. Identify data sources 5. Collect data and select partners 6. Determine the gap 7. Establish process differences 8. Target future performance 9. Communicate 10. Adjust goal 11. Implement 12. Review/recalibrate.
The following is an example of a typical benchmarking methodology:
- Identify
your problem areas - Because benchmarking can be applied to any
business process or function, a range of research techniques may be
required. They include: informal conversations with customers, employees,
or suppliers; exploratory research techniques such as focus groups; or
in-depth marketing research, quantitative research, surveys,
questionnaires, re-engineering analysis, process mapping, quality control
variance reports, or financial ratio analysis. Before embarking on
comparison with other organizations it is essential that you know your own
organization's function, processes; base lining performance provides a
point against which improvement effort can be measured.
- Identify
other industries that have similar processes - For
instance if one were interested in improving hand offs in addiction
treatment he/she would try to identify other fields that also have hand
off challenges. These could include air traffic control, cell phone
switching between towers, transfer of patients from surgery to recovery
rooms.
- Identify
organizations that are leaders in these areas - Look for
the very best in any industry and in any country. Consult customers,
suppliers, financial analysts, trade associations, and magazines to
determine which companies are worthy of study.
- Survey
companies for measures and practices - Companies target specific
business processes using detailed surveys of measures and practices used
to identify business process alternatives and leading companies. Surveys
are typically masked to protect confidential data by neutral associations
and consultants.
- Visit
the "best practice" companies to identify leading edge practices -
Companies typically agree to mutually exchange information beneficial to
all parties in a benchmarking group and share the results within the
group.
- Implement
new and improved business practices - Take the leading edge practices
and develop implementation plans which include identification of specific
opportunities, funding the project and selling the ideas to the
organization for the purpose of gaining demonstrated value from the
process.
Balanced
Scorecard
Definition:
Management practice that attempts to
complement drivers of past performance(financial measures) with the drivers of future
performance, such as customer
satisfaction, development of human and intellectual
capital, and learning. Standard balanced scorecards
do not include environmental considerations.
-
Robert Kaplan & David Norton
The balanced scorecard retains
traditional financial measures. But financial measures tell the story of past
events, an adequate story for industrial age companies for which investments in
long-term capabilities and customer relationships were not critical for
success. These financial measures are inadequate, however, for guiding and
evaluating the journey that information age companies must make to create
future value through investment in customers, suppliers, employees, processes,
technology, and innovation.
The balanced scored aims:
Ø
To
achieve strategic objectives
Ø
To provide quality with fewer resources
Ø
To
eliminate non vale added efforts
Ø
To
evaluate process changes
Ø
To
continually improve
Ø
To
increase accountability
Perspectives:
The
balanced scorecard suggests that we view the organization from four
perspectives, and to develop metrics, collect data and analyze it relative to
each of these perspectives:
·
The
Learning & Growth Perspective:
This
perspective includes employee training and corporate cultural attitudes related
to both individual and corporate self-improvement. In a knowledge-worker
organization, people -- the only repository of knowledge -- are the main
resource. In the current climate of rapid technological change, it is becoming
necessary for knowledge workers to be in a continuous learning mode. Metrics
can be put into place to guide managers in focusing training funds where they
can help the most. In any case, learning and growth constitute the essential
foundation for success of any knowledge-worker organization.
·
The
Internal Business Process Perspective:
This
perspective refers to internal business processes. Metrics based on this
perspective allow the managers to know how well their business is running, and
whether its products and services conform to customer requirements (the
mission). These metrics have to be carefully designed by those who know these
processes most intimately; with our unique missions these are not something
that can be developed by outside consultants.
·
The
Customer Perspective:
Recent
management philosophy has shown an increasing realization of the importance of
customer focus and customer satisfaction in any business. These are leading
indicators: if customers are not satisfied, they will eventually find other
suppliers that will meet their needs. Poor performance from this perspective is
thus a leading indicator of future decline, even though the current financial
picture may look good.
In
developing metrics for satisfaction, customers should be analyzed in terms of
kinds of customers and the kinds of processes for which we are providing a
product or service to those customer groups.
·
The
Financial Perspective:
Kaplan
and Norton do not disregard the traditional need for financial data. Timely and
accurate funding data will always be a priority, and managers will do whatever
necessary to provide it. In fact, often there is more than enough handling and
processing of financial data. With the implementation of a corporate database,
it is hoped that more of the processing can be centralized and automated. But
the point is that the current emphasis on financials leads to the
"unbalanced" situation with regard to other
perspectives. There is perhaps a need to include additional financial-related
data, such as risk assessment and cost-benefit data, in this category.
Balanced scorecard objectives:
Ø Any organization needs to prepare for
the future to ensure long term survival and profitability. The balanced
scorecard provides an approach to deciding where the organization is heading
(it's strategies), what is needed to get there (objectives) and what has to
measured and controlled now to ensure that it stays on course to deliver the
desired outcome in the future.
Ø Once a
strategy has been decided upon it is necessary to determine what will be
required from each of the different key aspects of the business to ensure
success of the strategy. These key aspects are known as Perspectives and usually
there are four - Financial, Customer, Process and Innovation. Balance score
card objectives for a strategy are set for each perspective.
Reasons
for Failure of Balanced Scorecard:
Ø Lack of visionary leadership and Active senior executive
commitment and involvement
Ø Introducing the balanced scorecard for reasons other than those
related to better business performance management
Ø Lack of cross-functional organizational/employee involvement in
developing the balanced scorecard
Ø Not clearly linking balanced scorecard indicators with strategic
objectives
Ø Using balanced scorecard performance results to punish for
underperformance
Advantages:
* Balanced Scorecard presents organizational goals in a single
page chart broken down into relatable areas.
* BSC raises innovation and process improvement methods such as six
sigma and lean manufacturing to a corporate goal. It also ensures that voice of the customer is
equally important.
* Balanced Scorecards can provide a visual means of
demonstrating how different goals are related. Increased sales improve the
profit or sales goals under the financial section. Improved customer service
meets the “voice of the customer” goal.
* Balanced Scorecards are straightforward enough to be used by
many managers after gaining familiarity with the concept. Advanced training
isn’t required to implement a simple version of BSC.
Disadvantages of
Balanced Scorecard
*
Balanced Scorecard does not include direct financial analysis of economic value
or risk
management. Goal
selection under Balanced Scorecard does not automatically include
opportunity
cost calculations.
*
Because Balanced Scorecard can add a new type of reporting without necessarily
improving quality or financial numbers, it can seem to be an additional set of
non-value-added reporting or,
Worse,
a distraction from achieving actual goals.
*
Overly abstract Balanced Scorecard goals are easy to reach but hard to
quantify.
* When a company is failing to meet its Balanced
Scorecard goals, the goals may be re-interpreted to the current state of
affairs to meet success or avoid failure.
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