Product and brand management important questions

               Product and brand management
                                                  UNIT –I
1
(a)
What is a product?

(b)
What are the chief characteristics of a product?

(c)
Explain the steps involved in new product planning.
2
(a)
Explain the major steps in product development.

(b)
Mention the special issues in product development.

3    Examine the need for new product planning.
4    How do you manage product life cycle?

5   Explain how product planning is made for existing products

6     What are the strategies to be adapted in each stage of PLC?

7          a)  What is a product?

           b)  Explain the product planning process for existing products.

8).     What are the stages in the new product development?

9      Explain different stages in product life cycle.

UNIT-II

1.  Examine the role of brands in Indian economy.

 2 . Explain measuring and interpreting brand performance?
3.
(a)
Define brand identity.

(b)
What are the factors which attracts brand identity?

(c)
Explain the purpose of measuring a brand.




UNIT-III
1.
(a)
What is meant by brand hierarchy?

(b)
List out different types of brand hierarchy.

(c)
Explain the significance and advantages of brand hierarchy.

2.    Write short notes on:
         (a) Brand hierarchy.
         (b) Brand personality.
         (c) Brand image.
3.   What are the advantages and disadvantages of brand extension?

4.   What are the characteristics of brand personality?

5.   Write short notes on:
            (a) Product & brand relationship.
            (b) Brand portfolio.
            (c) Brand revitalization

6.  What is brand personality? Give illustrations.

7. What are the advantages and disadvantages of brand extension?

      8.      Explain
           a.      Brand identity
           b.      Brand position
           c.       Brand image

9.  Explain measuring and interpreting brand performance?
10.
(a)
What is brand positioning?

(b)
Distinguish between brand positioning and brand development.

(c)
Discuss the process of positioning a new brand in the market.
11.
(a)
What is brand creation?

(b)
Distinguish between brand creation and brand revitalization.

(c)
Discuss the main factors responsible for creating a brand.










UNIT-IV
 1  . List out the brand positioning strategies
 2.  How do you create and manage brand equity?
   3.
(a)
What is brand personality?

(b)
Explain the role played by brand personality in promoting products.

(c)
Explain financial aspects of a brand.
…

UNIT-V

1. Give a detailed account of branding in retail sector.

 2. Explain the concept of branding in service sector.
      3.      Explain
                  a.      Customer sector
                  b.      Industrial sector
                  c.       Retail sector
      4.      Write impact on brand image by service sector?
5.
(a)
Discus the significance of branding in different sectors.

(b)
Explain the importance of branding in customer sector.



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